Allowd to live...
Allowd clothing logo was one of the coolest and fun projects I have had the pleasure to work on. Not, just cause of the design but what the companies values are. They focus on supporting the extreme sports community, the extreme sports is a large part of my heart. The company beleive that everyone one has good in there heart and soul. Allowd to Live is there life.
As we work to understand my clients business needs and goals, the brief helps answer some very important questions.
These qeustions are how I like to learn and connect with my clients and to learn more about there company!
Once a sufficient amount of general information has been gathered, the designer must delve deeper into the research stage. Often clients cannot verbalize exactly what they envision for the logo, so it is the designer’s duty to coax pertinent information from the client. Asking relevant, strategic questions should help the client pass on any applicable information. Successful logos can allude to any number of things; for example, some logos subtly refer to the company’s geographic location. Establishing potential themes will benefit the designer, providing more material to use when brainstorming and sketching later in the process. Themes can be literal at this point; the art is in converting them to non-literal representations later on. In addition to speaking directly with the client, the designer often does some cursory market research on the company and its competitors. A client’s opinion of their own company only tells half the story; any good designer should also look them up (online and offline) to get a sense of the target customer’s vision of the company. Examining similar companies’ identity systems may lend insight into the effectiveness of various logo styles. Researching current trends in the industry can also be wise.
I did some initial sketching on paper with pencil and sharpies. After some review and iteration, I used illustrator to create detailled designs. The key here was to design, review and iterate until we had a smooth and gnarly for the companies vision...
I used illustrator and photoshop to design the visual design of the logo. With symbols and text styles, it was easy to iterate the design and integrate user and client feedback. For user testing, from observation and their feedback, I re-iterated the design.
At this point, I will step away from the project for a brief time. This break acts as a time of reflection, giving myself time to reflect, a chance to return to the project with a fresh perspective. This may also be a good opportunity to gather feedback from unbiased outside parties. Designing a logo can be a very involved process; so gaining insight from an extra pair of eyes (or two) is highly beneficial. After returning to the logo designs, the most effective iterations must be chosen and assembled for presentation.
Now that a number of options have been created, the most effective choices are presented to the client for consideration. Sometimes the logo options may be delivered contextually, to help the client envision how they will look on a piece of collateral. Usually a written description of the project will accompany the logo options. At this point, the client should consider the ideas and respond with notes. The designer then takes the client feedback into consideration, and makes changes accordingly. The improved logo is again presented to the client. Often there are many rounds of revisions before the client is satisfied with the final product.
Once the client is happy with the resulting logo, the designer will produce a variety of file types that can be used for various outputs. Important file types include EPS, JPEG and possibly TIF in certain circumstances. Some clients may also need a black and white version of the final logo. A separate simplified version may be needed in situations in which the full-size logo is highly detailed and does not scale down well. Trying to anticipate all possible needs of the client can be advantageous, preventing the need for corrections and revisions in the future. Upon delivery of the final files, it is time to think about employing the logo on marketing materials and promotional products. Many times the designer will continue working with the client to create a full brand identity system using the new logo.
Always focusing on the user
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Coding who doesn't love to code
Always stay creative